How do a website builder and an agency differ?
| Point | Build it yourself | Agency |
|---|---|---|
| Your time | high: texts, images, structure and upkeep | low: briefing, feedback, approval |
| Structure and texts | often one page for everything | one page per service, built for enquiries |
| Google and AI search | basic features, the rest is up to you | SEO basics, structured data, FAQ |
| Loading speed | depends on the template and apps | built for speed |
| Support | the provider's support | one fixed contact |
| Switching later | often hard, content is tied in | content and domain belong to you |
When is a website builder enough?
- You need a simple business card with contact details and opening hours
- New customers come almost only through referrals
- You have the time and enjoy maintaining texts and images yourself
When is an agency worth it?
- The website should bring in enquiries regularly
- You offer several services that should each be found
- You want to be named in your region on Google and in ChatGPT
- Forms, bookings, a shop or automations should be added
What about AI search like ChatGPT?
AI search mainly names companies whose websites give clear answers to concrete questions, for example what a service includes, who it suits and how the process works. That depends less on the tool than on structure and content. An agency plans for it from the start; with a builder you have to do it yourself.
How do I find out what suits me?
With our free website check: we look at your current website or your plans and tell you honestly whether a builder is enough or an agency pays off.