Guides

Custom software or standard software: how SMEs make the right choice

Illustration: identical standard blocks next to a red piece that fits its custom shape exactly
Short answer

Standard software fits when your workflow is typical for your industry and a good product exists. Custom software pays off when your workflow is a competitive advantage, several programs are connected by hand or customers should take part through a portal. A clickable prototype shows early and with little effort whether your own software is worth it.

How do standard and custom software differ?

PointStandard softwareCustom software
Startright awayafter prototype and development
Fit with the workflowyou adaptthe software adapts
Featuresmany, some unusedexactly the ones needed
Integrationswhat the provider offerswith your programs
Further developmenton the provider's roadmapon your priorities

When is standard software enough?

  • Your workflow is typical for your industry
  • There is a widely used product that colleagues recommend
  • You do not need connections to special programs

When does custom software pay off?

  • Your workflow sets you apart from the competition
  • Data is typed between several programs today
  • Customers should see quotes, status or documents online
  • There is no software for your industry that really fits

What is an industry SaaS product?

A SaaS product is software that many businesses use together in the browser, each with its own data. It sits between standard and custom: made for one industry and developed continuously. One example is RenewDesk, our CRM for telecom retailers, launching with handy.ch as the pilot.

Which mistakes should I avoid?

  • Building everything at once instead of starting with the most important workflow
  • Deciding without a prototype
  • Involving the team only at the end
  • Not clarifying who owns the software and the data

Work with us

In 30 minutes you will know what your project needs.

In a free first call we clarify goal, scope and next steps. Afterwards you receive a tailored quote. We usually reply within 12 hours.

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